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Tuesday, 18 April 2017

Empathy is the Key of Innovation

Recently I have to come up with an innovation idea to be contribute into construction industry. Our final product is safety shoe with some different function and technology not only for safety but it also for cormfirtable of our end users. 


Empathy, sympathy, innovation, construction tool idea, business idea,


This photo is part of Behind the Scence of our Technology Entrepreneurship (ENT600) Project prepared for IR DR HJH Che Maznah binti Mat Isa.

This is actually our second idea. The concept is to ease construction site labours during working hour and hopefully it works! 

Our first idea was great and outstanding but it is not related to construction industry and to be fair we have to come up with another innovation idea which something that can be contribute to construction industry.

Why we have to get feedback from our end users? It is because we need to go through the empathy process before we make any decision for our final innovation product.

What does it mean by the word of empathy?

Empathy and sympathy are two different word with a different meaning but they are interrelated to each other.

Sympathy means feelings of pity or sorrow for someone else's misfortune while empathy means the ability to understand and share the feelings of another or in another word empathy means we put ourselves in another person's shoes in order to feel their situation.

Thank you so much for reading this article of Empathy is the Key of Innovation.

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